Started Out
Obsessed with Words.
Still Am.
I'm Kelly Sambucci, a freelance creative marketing strategist and copywriter based in Tampa Bay. My thing is turning complicated ideas into copy that people actually want to read. That's harder than it sounds. And it never gets old.
20+ Years.
Still Curious.
My career started with a simple belief: the right sentence isn't just functional. It's almost a magic trick. That belief pulled me through 20+ years of brand work, mostly in financial services, where making complex topics feel human is not a nice-to-have. It's the whole job.
These days I split my time between freelance projects and internal communications at one of the world's largest banks, where I translate big strategic priorities into stories that don't make people's eyes glaze over at slide three.
I live in the middle of nowhere with the love of my life, one dog, and three very opinionated cats. They've never once read anything I've written. Honestly, it keeps me humble.
The Things Worth
Knowing.
Strategy and copy, at the same time.
I don't start with a blank page. I start with the problem. Good copy already has the strategy baked in. I think both ways at once, which means fewer rounds of revision and more work that actually holds together.
Financial services is a specialty. Not a coincidence.
Writing for regulated industries takes a specific skill set. I know how to make compliance-friendly copy sound like a human wrote it. And I know how rare that is, because I've read a lot of financial services copy that doesn't.
Internal and external. Same storytelling instincts, different audience.
I bring the same craft to employee engagement that I bring to brand work. If your people aren't reading what you send them, your strategy isn't landing. That's a writing problem. And I can fix it.
Ready to Work with Someone
Who Takes It Seriously?
Good. So am I. Let's figure out what you need.
Get In Touch