Freebies

Tools That Make
The Work Better.

The right tools make all the difference. These free resources cut through the noise and get you to better than boring. Faster.
Free Interactive Tool

It Doesn't Just Grade
Your Copy. It Coaches It.

Paste any piece of copy and Dialect scores your brand voice across seven spectrums that actually matter. Then move the needle and it tells you exactly what to change to get there. Not vague feedback. Specific moves.

Try Dialect Free →
Free Downloads

Take What
You Need.

Free Download

The Creative Brief: Three Questions That Actually Matter

Most creative briefs ask too many questions and get too few useful answers. I know exactly what a writer needs to produce copy worth reading. It comes down to three things. Answer those well and everything else follows.

Format   PDF Length   1 page Best for   Briefing a copywriter
Download the Brief →
Free Download

Brand Voice Discovery Worksheet: Find the Voice That Was Already There

Most brands think they need to invent their voice. They don't. It's already there, in the email someone forwarded because it was just that good, in the caption that got three times the usual engagement. Eight guided questions help you find it, name it and make it repeatable.

Format   PDF Length   1 page Best for   Brand voice development
Download the Worksheet →

More coming soon. If there's a tool you wish existed, tell me about it. I probably have an opinion about it.

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Something Real?

The free stuff is just the start. Let's talk about what you actually need.

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