Your brand has a story. Let's make it impossible to ignore.
Good copy isn't decoration. It's the difference between a brand people remember and one they scroll past. I've spent 20 years figuring out the difference.
From Brief
to Brilliant.
You know your business. I know how to write about it. Whether you need a complete brand voice or copy for a single campaign, I bring 20 years of marketing instinct and a freelancer's speed to every project.
Finding the words that sound like you, and only you, then making them repeatable.
02 Campaign ConceptingBig ideas that hold together across channels, audiences, and executions.
03 Social Media CopywritingCopy that stops the scroll, built for the platform, the audience, and the moment.
04 Email CopywritingSubject lines people open. Body copy they actually read. CTAs they click.
05 Catalog & Retail CopywritingProduct copy that gives every item a personality and keeps shoppers moving.
06 Internal CommunicationsLeadership communications and employee engagement content that actually connects.
Coming soon.The rare strategist who can actually write.
I'm Kelly. Tampa-based freelance copywriter and creative marketing strategist. I've spent 20 years in marketing, financial services, brand storytelling and employee communications.
That range means I can work across a lot of categories and I genuinely love the variety. New industry, new audience, new problem to solve. That's the fun part.
Here's what I believe: relevance is the hook. Not personality, not style. If your reader can't see themselves in your copy, they've already moved on. So I start there. Every time.
I'm also easy to work with. I meet deadlines, I ask good questions and I care about getting it right. Your brand will end up sounding like the best version of itself.
Read more about me"Kelly doesn't just write copy. She figures out what makes your brand tick, then puts it into words you wish you'd thought of yourself."
A few things I'm proud of.
Numbers Never Told a Story This Well
MIDFLORIDA Credit Union needed an annual report people would actually read. The strategy: treat every number as evidence of a human story, not the other way around.
View project
Social Media That Actually Stops the Scroll
Built MIDFLORIDA's social presence across every moment with copy that led with members' lives, not the bank's agenda.
View project
Look Good. Spend Smart. No Compromise.
Seasonal catalog copy for Ashley HomeStore that never hedged on the brand's core promise: accessible style. Every word reinforced it.
View project
Science for the Rest of Us
A feature for the Sonora Desert Museum that made animal enrichment fascinating to everyday readers. Proof that accuracy and accessibility aren't mutually exclusive.
View project
Ecommerce Copy That Earns the Click
Product-focused email copywriting for Ashley HomeStore, written to convert browsers into buyers without leaning on discounts.
View project
Getting Gen Z to Open a Checking Account
Snapchat ad copy for MIDFLORIDA's first checking account campaign, meeting a skeptical, ad-savvy audience on their turf and in their language.
View projectReady to sound like yourself?
Let's talk about your brand, your goals and what the right words can do for your business. First conversation is on me.
Start the conversation